EEOC Investigates Nike Over Diversity Practices
The U.S. Equal Employment Opportunity Commission (EEOC) has launched an investigation into Nike, alleging that the company may have discriminated against white workers. The case reflects the Trump administration’s tougher stance on corporate diversity programs.
EEOC Seeks Documents Through Federal Court
The EEOC filed a case in federal court in Missouri to force Nike to respond to a subpoena issued in late 2025. The agency wants records related to training programs, mentorship initiatives, and employee decisions.
The EEOC claims these programs may have favored nonwhite employees, which could violate federal employment discrimination laws.
No Employee Complaint Behind the Case
This investigation did not begin with a worker complaint, which is unusual for the EEOC. Instead, EEOC Chair Andrea Lucas filed the charge in May 2024.
The agency based its concerns on Nike’s public reports, including its annual Impact Reports and company website information.
Nike Pushes Back Against Allegations
Nike is the world’s largest sportswear company, with nearly 80,000 employees and $51.4 billion in revenue in 2024. The company has challenged the EEOC’s requests in court.
Nike argues that the document demands are unclear, too broad, and cover long time periods.
A Nike spokesperson said the company has cooperated fully with the investigation. The spokesperson added that Nike has shared thousands of documents and provided detailed written responses.
Political Shift in Civil Rights Enforcement
This case highlights a broader change under the Trump administration. Federal agencies now focus more on claims of reverse discrimination, especially involving white employees.
In the past, the EEOC mainly addressed discrimination against minority groups.
New Leadership at the EEOC
President Donald Trump appointed Andrea Lucas as EEOC chair in November 2025. She previously served as a commissioner after Trump nominated her in 2020.
What Comes Next
The EEOC said it turned to the courts only after seeking voluntary cooperation from Nike. The company plans to respond formally to the court request.
The outcome of this case could shape future diversity policies, workplace rules, and employment discrimination enforcement in the U.S.
